Will they remember you?

You probably give out and receive lots of business cards during a year. Is this a worthwhile activity?

Does your business card really help employers to remember you?

It needs to.

The first stage in the client attraction journey is to be remembered. If people buy from people, and if people buy from those they know, like and trust, then the first strage in the process towards gaining more business is to be remembered.

How are you doing?

What else could you do to be memorable – in a positive way?

Well, one thing you could do is to make your business card work a lot harder for you.
I use a virtual business card to help me to do this.

Virtual promotion

To start with, when I meet people in a business context I give them a business card. My card sets out the usual details: name, business details, telephone, website, e-mail and so on.
However, I work in more than one market segment, so I am immediately presented with a problem. Do I need business cards for each market segment? Do I have to differentiate my off-line work from my on-line work and so on?

My answer is to have a website that I only promote via my business card. Thus, the people who tend to visit that site have already met me. This website has one page only. I consider it to be my virtual business card.

So what do I need on my virtual business card?

Well, most obviously I need a photograph, so that people who have met me, but may not remember me, have the opportunity to see my face again.

I list my other websites and my blogs, too. This means that I don’t make any secret of the fact that I work in two sectors. I actually use that to build business in both market segments.
Using a website in this way is inexpensive. It’s practical and it’s a good way of building a web presence, too. This website is the bedrock of my business’s promotional activities.

Here’s the link.

Does it work?

Yes, it does. People do remember me so when we next meet, or when we next speak on the telephone, we are already moving towards doing business.

This is the third post is a series of ten about client attraction basics.