Attracting more business – where do you begin?

Take the situation that this new blog finds itself in.

At present there is no readership.

At present there is no following.

At present I don’t know what sort of posts and information will be popular.

That’s the present, but that will change.

From the start of this blog’s life I am measuring results – and interest.

Anyone looking to attract more business and to build a business needs to do this.

To help me with this task I have installed a counter on the blog which keeps me posted about the numbers of visitors to this site and lets me know whether the visitors are new visitors, or returning visitors.

This is going to help me to monitor the traffic that comes to: Attract more business – the blog.

It’s important for all businesses to gather statistics about what they do. It’s also very easy to gather information about the things you do on the internet.

I’ve set this monitoring system up now, so that I will be able to keep in touch with what is happening from the time I start posting material which, of course, is next week.

I’ve also made the counter visible, so you can see how many visitors there are to this site.

Attract more business - the blog

People are already starting to ask me what sort of subjects this blog will cover.

The answer is very straightforward.

We have a systematic approach to helping colleges and work-based learning providers to increase the volume and value of work they undertake with employers. I’ll be offering insights into how you can use these approaches, too.

Key themes that I’ll be covering in this blog are:

Understanding your market – because if you don’t, you won’t make many sales, and those you do make you will have to work hard for
Bringing in the business – because that’s what’s needed todayBuilding your business with employers – because smart organisations look to build long-term relationships with their customers
Making the most of your website – because your website is crucial to your success, whether you already know this or not
Communicating with employers – because you need to be clear about the messages you are sending out, the messages that are being received by employers and how effectively you are managing incoming communications from employers.

Our customers already know that these are the principal headings under which we add value.

Come September, I’ll be sharing some of that value with a larger audience via this blog.

Coming Soon

Getting more business from employers is one of the main reasons why providers seek to gain the TQS.

This blog will review some of the broader issues around employer engagement.

Starting in September I'll be writing about how to attract more business.