Attract more business - the blog

People are already starting to ask me what sort of subjects this blog will cover.

The answer is very straightforward.

We have a systematic approach to helping colleges and work-based learning providers to increase the volume and value of work they undertake with employers. I’ll be offering insights into how you can use these approaches, too.

Key themes that I’ll be covering in this blog are:

Understanding your market – because if you don’t, you won’t make many sales, and those you do make you will have to work hard for
Bringing in the business – because that’s what’s needed todayBuilding your business with employers – because smart organisations look to build long-term relationships with their customers
Making the most of your website – because your website is crucial to your success, whether you already know this or not
Communicating with employers – because you need to be clear about the messages you are sending out, the messages that are being received by employers and how effectively you are managing incoming communications from employers.

Our customers already know that these are the principal headings under which we add value.

Come September, I’ll be sharing some of that value with a larger audience via this blog.