Client Attraction Basics - the ten posts

The ten posts in this series will help you to get started on the task of attracting more business or help you review your current practice.

Apply the advice in all the posts and you’ll be making progress.

The series started with a post entitled:

Can you attract more business now?

This is the best place to begin because this is something you’re likely to be asked to do over the coming months and years.

The second post asked:

Are you turning business away?

If my experience, lots of providers do turn business away, whether they realise it or not. Calls aren’t dealt with correctly. People’s enquiries are lost in the system. Employers are affronted when they’re treated like students and so on. Therefore, the question raises a lot of issues for providers.

Posts three and four dealt with the impression you make on employers.

Will they remember you?
What sort of first impression do you want to make?

Both posts asked you to think of how you are perceived by employers.

Post five focused on your website.

What should your website do for you?

Today so many people visit an organisation’s website before making contact. It’s important to create the right impression on line. If you don’t, you may never receive a direct contact from an employer.

Post six was about metrics.

Are you marketing in the dark?

Do you know what your marketing efforts are achieving? Lots of providers don't, so they don't know if they're spending their resources wisely.

Posts seven, eight and nine focused firmly on the customer and on some of the key tasks associated with building a strong customer base.

Post seven asked:

What sort of customers is further education looking for?

Post eight asked:

Are you building your list?

Post nine was all about the customer pipeline.

Have you created your customer pipeline?

The final post asked you how you were progressing with the task of becoming a client magnet?

Are you on the way to becoming a client magnet?

This is the key question because the modern ways of doing business are built around getting business to come to you.

Which are the most important of the ten client attraction basics?

For me the website and the customer list are vital elements. If you don’t have a good website, you won’t convert interest into action often enough to build your business as quickly as you would like. If you don’t have a list of prospects and customers, you’re not really in business.

What do you think?

Which is the most important of the ten client attraction basics as far as you're concerned?